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Vollständige Version anzeigen : WaterAid music video


Christoph
15-08-06, 15:03
In Summer 2004, Psychemodo wrote a song about clean water. They had just been to Glastonbury and met WaterAid, so the decision was made to give the song and a promo-video along with all rights and royalties to them.

Why? Because it is 2006 and one child dies every 15 seconds from diarrhoea due to lack of clean water and safe sanitation! In collaboration with director Praveen Chrispugg and producer Gillian Heaton, the band and production company ask you to join us in helping stamp another blow on World Poverty. We are a group of ordinary people prepared to use our gifts and skills to make life fairer for all.

Through passion and stealth and thanks to the generosity of many music, film and TV industry friends (see LIST), we are on the verge of making a broadcast quality £1/2 million video for just a few thousand pounds! If you agree with our aims, you are welcome to help us with this project. Please read on. Contact water@psychemodo.com with questions or offers.

We are doing this because it is 2006 and 1 in 6 people in the world have no access to clean water, and 1 in 4 no basic sanitation. There are children in Africa at 5 years old walking 15 miles to collect water, then help the family because parents and siblings have died young, the school is empty over 12 years old, no one has a chance to do anything to improve the situation.

Too busy trying to survive without clean water. The gap in funding is estimated at 10% of Europe’s alcohol bill. We hate being party to that and want to help change it. It is diabolical in this modern age, I’m sure you agree. When the United Nations announced its Decade of Action on Water in 2005, reports highlighted the need for a political will to act amongst the people of developed and developing countries. It criticised its own record of getting its messages clearly into the popular cultural domain.

WaterAid have the right position to achieve great changes, and the UN has given them special status in recognition of this. WaterAid are present at many cultural events on the annual calendar, notably Glastonbury festival, and the target audience for a video for them is lovers of that scene and others like it. The track we have produced has broad commercial appeal and could travel further. We could produce a culturally relevant message as a neon sign to point people to WaterAid. They agree.


http://www.psychemodo.com/clean/